Liberty Kenya has announced that it has launched a free financial literacy programme aimed at growing financial literacy, financial freedom and insurance penetration. The new programme will be undertaken through its subsidiaries Liberty Life Kenya and Heritage Insurance.
The programme kicked off with a training workshop for insurance brokers in Nairobi ahead of a countrywide roll-out to corporate workplaces and the general population. The free training series is targeted at individuals keen to understand and properly plan for their finances at any stage of their lives.
The programme, dubbed the Mind My Money programme will use digital classes and classroom-based workshops to guide participants on savings and investments, managing credit and debt, insurance and budgeting. It will be administered by financial experts from South Africa and Kenya.
Speaking on the launch of the programme, Abel Munda, the Managing Director of Liberty Life Kenya said the aim is for Kenyans to learn and change on financial management. “We are offering this programme at a most opportune time when Kenya is at the crossroads of growing financial inclusion and emergence of a very complex and unpredictable financial landscape. This creates a financial decision headache which needs a high level of individual financial information and understanding,” said Mr. Munda.
Liberty Kenya Holdings Plc is the holding company for The Heritage Insurance Company Kenya Ltd and Liberty Life Assurance Kenya Ltd. Liberty Kenya Holdings Plc is a subsidiary of Liberty Holdings which is a Johannesburg Stock Exchange (JSE) listed financial services group. Liberty Holdings is part of the Standard Bank Group. In Kenya, the group offers financial services including investment, retirement, life and education solutions to individuals and businesses.