Boomplay, Africa’s leading music streaming platform has extended its licensing partnership with mechanical copyrights collection agency, Composers Authors and Publishers Association (CAPASSO). This is part of Boomplay’s expansion strategy across the continent.
The deal increases CAPASSO’s mandate to collect and distribute publishing royalties on behalf of the right holders from five to twenty countries across the African continent.
CAPASSO is a Digital Rights Licensing Agency based in Johannesburg – South Africa, which collects and distributes royalties to its members that is music publishers and composers. The agency recently announced a announced a multi-year licensing agreement with TikTok, the leading platform for short-form video.
The deal with TikTok ensures the talented songwriters, composers and music publishers the organisations represent will receive royalty payments when their music is used on the platform. Through CAPASSO’s existing partnerships, the agreement will cover 58 territories across the African continent, covering repertoire belonging to 21 separate collective management organisations. CAPASSO will administer the agreement on behalf of thousands of their members and affiliate members.
Boomplay’s Director of Content and Strategy, Phil Choi, has this to say, “Since the start of our partnership in 2015, CAPASSO has been one of our closest partners in making sure composers in Africa receive their fair share of royalties for their work. We are passionate about playing our part in contributing to the African music industry’s vast growth through strategic partnerships such as this one. This partnership will continue to help provide a reliable, fair and transparent eco-system for artistes and publishers, and we can look forward to creating even more revenue streams for artistes via our network of partners.”
Jotam Matariro, CAPASSO’s Chief Executive Officer, had this to say, “CAPASSO’s main objective is to ensure that African songwriters and their publishers receive fair value for their works. Thus, it is great to partner with DSPs like Boomplay, who consistently invest in the full value chain of the African music industry. It is through such commitments that the entire industry can continue to grow.”
Boomplay, which boasts of over 60 million Monthly Active Users and an extensive music catalogue of over 60 million tracks, has partnerships with all the majors and the top African and International labels and distributors. The platform recently announced the addition of its streaming data to the data that informs the prestigious Billboard charts. These and many more achievements have contributed to cementing their position at the top of the African streaming market.