Boomplay the music streaming platform has announced a partnership with Billboard. Billboard is an entertainment magazine published weekly by the Billboard-Hollywood Reporter Media Group.
The partnership will see Boomplay stream data being included in the data that informs the Billboard Hot 100, Billboard 200, Artist 100 and Billboard Global 200 charts. This will be effective with data for the tracking week of October 15th through October 2021.
Boomplay’s latest addition to Billboard Charts is in line its dedication to promoting the African music industry on the global stage. This move is expected to expose more African artists on the global arena.
Boomplay’s streaming data added to the Billboard charts represent streams from its subscription tier and logged-in streams from its ad-supported tier, with streams from each tier weighted appropriately.
Boomplay streams will be included in the ‘Others’ data bucket under Audio On-Demand with data visible on October 12, 2021 for streams beginning on October 8, 2021 Within MRC Data’s Music Connect platform.
According to Billboard, “MRC Data’s foundation is built on providing the music industry and our clients with the most complete view of music consumption. We are excited to announce additional data being captured from Boomplay.”
Phil Chi, Director of Content and Strategy at Boomplay, described Boomplay’s addition to the charts as ” a significant step in ensuring African artistes on the platform are fairly and equally represented where it matters and that they have access to similar opportunities available to their international counterparts. While this might have seem far-fetched in the past, we now have Boomplay data one foot in the door already following our partnership with Billboard Charts.”
Earlier in March this year, Boomplay and Universal Music Group (UMG) announced a new licensing agreement. In the new agreement, UMG’s global music catalog extended from 7 to 47 countries across Africa. This expansion continues to benefit African musicians and talent and expand the listening experience for Boomplay users across Africa.
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