Coca-Cola has appointed Phillipine Mtikitiki as General Manager, East & Central Africa Franchise effective 1st June 2019. She will be based in Nairobi, Kenya.

Phillipine takes over from Ahmed Rady who has been appointed as General Manager, Egypt, effective 1st June 2019. He will be based in Cairo, Egypt.

In her new role, Phillipine will be responsible for developing and managing the business strategy across East & Central Africa.

Phillipine Mtikitiki

Phillipine Mtikitiki

Phillipine is a Fast-Moving Consumer Goods (FMCG) professional with a wealth of experience in Operations, Marketing, Planning and Commercial Strategy.

Remarking on her appointment, Bruno Pietracci, President of Coca-Cola’s Southern & East Africa Business Unit (SEABU) said, “I am very pleased to announce Phillipine’s new role. With Phillipine’s expertise and track record, I am confident that her leadership will take the business to new heights in this region, which is full of opportunity and growth”.

Phillipine Mtikitiki commented: “I am thrilled to have been appointed as the first female General Manager for the East & Central Africa Franchise. The Franchise has been growing steadily over the last few years, supported by the region’s rapid urbanisation and expanding population. These trends also form the backdrop for our drive towards innovation and creating consumer-centric brands, which I’m very excited to lead.”

Prior to her appointment, Phillipine was a Region Franchise Manager for Southern & East Africa Business Unit (SEABU), leading and executing the business strategy across Mozambique, Namibia, Botswana and Zambia. She joined The Coca-Cola Company in 1998 as a graduate associate. Over 13 years, she worked across the business unit and it’s bottling entities in South Africa in various functions and roles of increasing responsibility. Phillipine celebrated her 20th anniversary with the company in January 2018.

Phillipine holds a master’s degree in Business Administration (MBA) from Henley Business School, a bachelor’s degree in business administration and Honours in Economics from the University of KwaZulu-Natal.