Tusker Oktobafest main event, that was originally scheduled for the 26th and 27th of October 2024, was cancelled by East African Breweries PLC (EABL) recently. They didn’t share an official reason but it came on the back of a disastrous event by one of their brands, Johnny Walker.
While announcing the cancellation, the brand said that instead of one main Tusker Oktobafest event the company will host small events all around the country.
Tusker Oktobafest will now take place in 10 different outlets across five regions on October 19th, 26th and November 2nd, 2024.
“We are thrilled to bring Tusker Oktobafest to different regions across the country, allowing our consumers to experience the excitement of beer, music and culture. This year, our goal is to ensure that the celebration reaches beyond Nairobi, delivering on our commitment to showcase the best of beer and local talent throughout Kenya,” said Christine Kariuki, Marketing Manager, Tusker.
As part of celebrating the month of beer, there will be a offers and experiences to reward beer consumers across Kenya. The promotions will feature discounts, online flash sales and exclusive experiences.
Beer enthusiasts can enjoy their favourite brands on the selected dates at special retail prices in designated bars and restaurants across the country, including Nairobi, Rift Valley, Central Kenya and the Lake regions. Beer lovers can also look out for flash sales on the Ke.thebar.com and other leading e-commerce platforms. During the activations, customers will be able to purchase five bottles of Tusker Lager or Balozi Lager for Ksh. 1,000 and four bottles of any other beer brand (Tusker Malt, Guinness, White Cap Lager or Tusker Cider) for Ksh. 1,000.
Details of the artist line-up will be revealed soon.
Regional Oktobafest activations schedule
| Date | Region | Venue |
| Saturday 19th October | Nairobi | Enkare- Kitengela
Texas Barbeque- Kikuyu |
| Rift | Timbo XO, -Eldoret | |
| Saturday 26th October | Nairobi | Burudani Address-Juja
Quiver Lounge- Thika Road |
| Mountain | Moran- Nanyuki | |
| Lake | Club Da Place- Kisumu | |
| Saturday 2nd November | Nairobi | New Sarvid Gardens- Kiambu Road |
| Mountain | Daylight Grill- Thika | |
| Coast | New Big tree- Mombasa |
Tusker Oktobafest is a beer festival that offers a diversified and exciting beer experience proudly complemented by entertainment from homegrown talent across Kenya and East Africa. It was founded in in 2019 and it gives festival attendees opportunity to enjoy 10+ beer experiences including: Tusker Lager, Tusker Malt, Tusker Lite, Tusker Cider, Guinness, Balozi, Manyatta, WhiteCap, WhiteCap Crisp & Pilsner.