Jumia partners with Vivo Energy to increase its distribution network

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Jumia the largest e-commerce platform in Africa has partnered with Vivo Energy who own  Shell and Engen in Africa. This is in a to increase their distribution network whereby the Jumia will set up pick up stations at Vivo’s petrol stations.

This arrangement will enable Jumia clients to pick up their orders as well as make payments. The partnership will be piloted in Kenya, Morocco, Senegal and Ivory Coast before being eventually rolled out to countries where both companies operate. Currently, Vivo operates in 23 African markets while Jumia operates in 14.

The move by Jumia solves one of the problems that e-commerce platforms operating in Africa often face, making deliveries. This is due to lack of reliable address systems, bad road networks among others.

The partnership will most likely lead to an increase in the number of orders as well as customers as one will be able to place orders at the Vivo petrol stations.

Omar Benson, Vice President, Retail and Quick Service Restaurants  at Vivo Energy, had this to say, “We are delighted to be partnering with Jumia to develop and implement these initiatives as we are both focused on developing innovative ways to make our customers’ experience more convenient.”

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