Old Mutual has officially rolled out a comprehensive, countywide financial wellness initiative. The drive is designed to equip Small and Medium-sized Enterprises (SMEs) and retail customers with the practical toolkits necessary to navigate a landscape defined by rising inflation and unpredictable cash flows.
The initiative will move through Kenya’s primary economic hubs, including Thika, Machakos, Nakuru, Eldoret, Kisumu, Nyeri, Meru, and Mombasa. Each stop will feature week-long activations, bridging the gap between high-level financial expertise and the everyday realities of local business owners.
The drive is rooted in findings from the Old Mutual Financial Wellness Monitor 2025. The data paints a complex picture of the Kenyan economy: while a resilient 70% of citizens remain optimistic about their financial future, they are simultaneously battling high debt levels and the escalating cost of living.
“We are seeing resilient entrepreneurs who are growing their incomes but still facing real financial pressure,” said Martin Karenju, Managing Director of Old Mutual Life Assurance Kenya (OMLAK). “Through this initiative, we are moving beyond conversations to action, giving customers practical tools to manage their money better and plan with greater confidence.”
Participants can expect a hands-on approach to financial literacy, focusing on four critical areas:
- Strategic Savings: Building buffers against market volatility.
- Investment Growth: Identifying opportunities in a high-interest environment.
- Debt Management: Restructuring liabilities to ease household and business strain.
- Risk Protection: Utilizing insurance to safeguard assets against unforeseen shocks.
A centerpiece of this nationwide tour is the launch of the There Will Be Signs campaign. This awareness effort aims to help individuals identify the subtle, often overlooked red flags of financial stress before they become crises.
To support this, Old Mutual is hosting personalized advisory clinics and public engagement sessions. These clinics allow for one-on-one consultations, translating the broad insights of the 2025 Monitor into tailored strategies for individual families and local shop owners.
By taking these resources directly to the counties, the group aims to democratize financial expertise, ensuring that the big city insights found in the Old Mutual Tower are accessible to a trader in Kisumu or a farmer in Nyeri.