I spoke to Robert Ngeru, Samsung Electronics East Africa’s Chief Operating Officer (COO) on the sidelines of the launch of the Galaxy S6 Edge+ in Kenya. The conversation ranged from the device that was launched, Samsung’s strategy in Kenya, the challenges they are facing and the future of their business.
When asked about the features that make the phone stand out from what is in the market he stated that it has a bigger screen, memory of 4GB RAM which allows you to multitask and lets you leave applications running in the background without the phone lagging, optical stabilisation in the camera which means whether you are driving or moving around you are assured of a clean still picture.
On strategy he stated that Samsung will continue to push the flagship brands but for those who cannot afford the high end phones there are other categories that can cater for their needs. He also revealed that the Galaxy J1 is currently the best selling phone in Kenya at the moment.
Check out the full interview below.