Tusker Lite officially launched the #LiteTheWay campaign that is set to inspire a mounting trend of fresh aspiring consumers, who are ambitious and revolutionary. As part of this campaign, Kenya Breweries Limited has unveiled a contemporary and vibrant new look Tusker Lite bottle which is not only fresh but also exemplifies a pioneering lifestyle.
Arianne Okong’o, Tusker Marketing Manager stated that the campaign is in line with the brand’s new positioning geared towards making an impactful contribution to the local lifestyle scene away from the functional proposition.
“The campaign will be characterized by a series of lite parties and club activations in key urban centers countrywide; it will revolutionize the club scene in Kenya, with consumers getting a chance to participate in various activities both in clubs and on social media. Consumers can check out #LITETHEWAY for more information.” explained Arianne.
The launch event was headlined by some of the most promising deejays in Kenya’s club scene and will cover 3 major towns and 2 cities in its subsequent acts.
DJ Kymnickdie, DJ UV, DJ Stretch, DJ Pierra, and DJ Burn will hold down the decks during the 5-month campaign. The new Tusker Lite campaign platform aims to grow and nurture local talent by giving the DJs an opportunity to perform all over the country for their legions of fans.
“I am grateful for this once in a lifetime opportunity with Tusker Lite because it will give me a chance to traverse the country and get acquainted with my fans countrywide as well as meeting a fresh audience which widens my fan base. This rare platform will go a mile in building my portfolio as a career Dj by associating with a pioneering and reputable brand,” said Dj Stretch.
This is in line with the brand’s strategy to increase its awareness, adopt a fresh and exciting lifestyle targeting consumers who are tech savvy and always aware of what is happening around them.