Tusker Lite will host the third edition of the Neon Rave Party this coming weekend on 30th November 2019 at the Garage Bar and Grill in Thika.

The brand will be working with Kenyan Dancehall sensation Arrow Bwoy as the main headlining act of the night. The singer and songwriter, who sings in Swahili and Luganda launched his Hatua Album three months ago. The 12-song compilation narrates his story from his humble beginnings to where is now and features hit songs Ngeta and Love Doctor which he has done with famed Jamaican dancehall singer and performer Demarco. His songs Jango Love and Digi Digi have been on heavy rotation both in the club scene and on radio.

“Tusker Lite is all about giving our consumers an edge and at the same time delivering a sense of discovery as we revolutionise the party scene in Kenya through our neon rave party activations,” said Ms. Barbra King’ori – Brand Manager Premium Beers, Kenya Breweries Limited (KBL).

Tusker Lite Neon Rave parties have been making rounds across major towns in the country with the most recent parties having taken place at Mint Lounge in Bamburi, Mombasa and at 1824 in Nairobi. The fun glow-themed event seeks to give consumers a bold night out with their friends as they have uninhibited interaction with the product. The parties are part of a campaign dubbed Lite the way that was launched in 2015 with the aim of inspiring a trend of fresh inspiring consumers, who are ambitious and revolutionary.

Consumers should be on the lookout for the Neon Rave parties countrywide as they will get to walk away with exciting branded merchandise during the in bar activations.