WhiteCap Crisp has launched its ‘Stay Crisp’ campaign with an exclusive vision boarding experience held at the Capital Club. The event was led by renowned life coach Jennifer Karina, who guided the invited guests through the process of creating their vision boards for the year ahead.
Bringing together an inspiring mix of industry leaders, media, and lifestyle influencers, the gathering provided a backdrop for guests to align their personal, financial, health and professional aspirations. The brand’s influencers: travel and lifestyle content creator Winnie Rioba and wellness advocate Tatiana Karanja, graced the occasion.
Speaking at the event, Wanjiru Murage, Marketing Manager, WhiteCap Crisp, expressed her excitement about the campaign’s launch, “The ‘Stay Crisp’ campaign is about embracing a fresh mindset and staying true to your goals with confidence and clarity. From where we sit as a brand, we believe White Cap Crisp is more than a beer, we are positioning the brand in such a way that it inspires intentionality, purpose, clarity and blending creativity in our consumers lives. Through this vision boarding experience, we wanted to create a moment of inspiration where our consumers could visualize their dreams and aspirations while enjoying the crisp refreshment of White Cap Crisp. We believe this marks the beginning of an exciting journey for the brand and our community.”
The event was curated to align with White Cap Crisp’s brand DNA, which is championing a refined, crisp lifestyle that resonates with individuals who appreciate quality and purpose driven living. Guests enjoyed engaging conversations, interactive vision boarding sessions, and a refreshing experience of White Cap Crisp, all set against the elegant backdrop of Capital Club’s exclusive ambiance.
The ‘Stay Crisp’ campaign will continue to unfold through a series of curated experiences and digital activations aimed at inspiring consumers to stay focused and intentional in their pursuits.
WhiteCap Crisp is a beer brewed by Kenya Breweries limited. WhiteCap Crisp was officially launched in Kenya in February 2022, targeting consumer range of 25+ consumers. WhiteCap Crisp Is a low alcohol, low calorie available in both 300ML bottle and a 330ML can.