LG Electronics has announced plans to expand the availability of content streaming options for third-party TVs running on its proprietary webOS platform. With the firmware update now rolling out, viewers with webOS TVs can enjoy an enriched viewing experience with a wider range of services to choose from.

To expand access to its popular TV platform to more consumers, LG made its advanced webOS platform available to other TV brands beginning this year. As both a manufacturer as well as an operating system developer, LG can now deliver its vision for an easier, more streamlined content viewing experience to a wider audience.

From September through the end of this year, support will be added for a number of premium content services including Disney+, Vudu, Pandora, HBO Max and SLING TV. Disney+ will be available on TVs running webOS in every market where the service is currently offered.

Disney+ is packed with family-friendly content ranging from beloved classics to original feature-length films, shows and documentaries from Disney, Pixar, Marvel, Star Wars and National Geographic. Disney+ is the exclusive home of Marvel Studios’ critically and commercially

Customers of Vudu on webOS-powered TVs will be also able to enjoy over 10,000 free feature films without a subscription, as well as rent or buy the latest movies and TV shows. Vudu’s early access to new movies allows the service to offer many titles in 4K Ultra HD with support for Dolby image and audio enhancing technologies.

And on most TVs running webOS, LG’s popular Magic Remote enhances convenience and usability of LG’s platform. With its point-and-click interface and intuitive controls, the user friendly LG Magic Remote also offers integrated voice recognition for even more convenient usability.