Heineken yesterday announced that they have extended their current agreement with UEFA to sponsor the Champions League for a further 3 years. This will see Heineken being the official partner until the end of the 2021 competition. The partnership also includes UEFA Super Cup 2018,2019 and 2020. So you will be seeing more of Heineken ads on your screen during champions league.
Heineken’s relationship with UEFA dates back to 1994, making it one of UEFA’s longest standing partners. The contract renewal encompasses LED Pitch boarding exposure as well as the rights to exclusive UEFA Champions League content, such as Back Stadium Tour and UEFA Champions League Trophy Tour, presented by Heineken®.