LG is swimming against the tide by ramping up its investment in the OLED TV market while other companies are moving away from it. LG has recently announced new OLED TV models becoming the first electronics manufacturer to commercialize 4K OLED TV.
“Developing large scale OLED TV sets is a tenuous process and could be the reason why other electronics manufacturers are shrinking back, what we have done is improve OLED technology and manufacturing processes in order to develop larger screen while maintain strong yields,†said Moses Marji, the LG East Africa Marketing Manager.
Currently, the lion’s share of the television market today still belongs to LED LCD TVs. These use light-emitting diodes to light up the LCD screen and offer the widest array of price points, sizes and features. LCD TVs still exhibit imperfections when displaying rapid motion, as in sports, and because of the nature of the technology, the color black is represented by dark grey.
OLED TVs on the other hand use organic light-emitting diodes. OLED sets can light up each picture element individually, without the need for the separate light source that LCDs require. This translates into a much brighter, more colorful picture.
Recently, LG partnered with Swarovski, the renowned Austrian jewelry, to unveil one-of-a-kind curved OLED TV. Featuring a streamlined stand studded with shimmering crystals complemented by the brilliant, precise colors of the OLED’s self-lighting pixels, this TV has a paper-thin depth of just 4mm and a weight of only 16kg.
LG equally also announced that it would start sales of the world’s first OLED TV with 4K (3840 x 2160) resolution. Available in 77- and 65-inch screen sizes (models 77EG9700 and 65EC9700), LG 4K OLED TVs boast the very best display technology currently available — a curved panel composed of organic light-emitting diodes in Ultra HD quality.
LG 4K OLED TV employs an advanced panel developed by LG Display which features LG’s proprietary Four-Color Pixel WRGB technology. With 33 million sub-pixels working to produce the most lifelike colors and infinite contrast ratio, viewers will feel like they’re watching the real thing. With richer, brighter and more natural hues, the self-lighting pixels also guarantee deeper blacks and its fast response rate helps the TV render motion flawlessly without flickering or blurring.