Kenya Breweries Limited (KBL) has officially launched its new logo, as a part of the company’s centenary celebrations.
The new logo symbolizes 100 years of building East Africa’s largest manufacturer, founded as a humble operation in Ruaraka. The logo launch ushers in the next 100 years where KBL will spearhead innovation, talent development as part of its sustainability agenda to create shared value and drive growth.
The logo was designed by Ann Catherine Njuhi, a 23-year-old former student at the Buruburu Institute of Fine Arts. It encompasses the initials of the business name creatively merged with 10 barley leaves symbolizing the 10 decades since KBL was founded.
Speaking during the launch, KBL Managing Director John Musunga, said: “One of the main things we wanted to do is change our logo and embrace a more modern look and feel that will potentially last another 100 years. We are excited to see what the next 100 years will bring. We remain committed to continuing contributing to the growth of the country’s economy as we continue to create the best performing, most trusted and respected consumer products company in Africa.”
Ms. Njuhi was part of the competition KBL Still Got Skillz? Logo contest where more than 600 youth between 21 and 25 submitted designs. She has won Kshs 1 million and an internship at JWT/Scanad, a part of WPP-Scangroup, where she got to work with some of Kenya’s most experienced designers.
The second-placed logo was submitted by Bragin Maina and the third-placed by Austin Kamande and they took home Ksh. 500,000 and Ksh. 250,000 respectively.
The company’s Group Corporate Relations Director, Eric Kiniti, described the unveiling of the new logo as the first in a series of events and activities that are part of the celebrations, which are intended to involve all residents of the East African region.
The logo competition was modelled along the same lines as Got Skillz? the competition in 2019 through which East African Breweries Plc (EABL) adopted a new logo.
KBL has been a leading brewer in Kenya since it began operations in 1922. The KBL Brewery is located in Ruaraka, near Kenya’s capital Nairobi. KBL is owned by East African Breweries PLC (EABL) which has subsidiaries in Kenya, Uganda, Tanzania and South Sudan and distribution partners in Burundi, Democratic Republic of Congo and Rwanda.