Prudential Africa has been confirmed as the official insurance partner of the 33rd edition of the Africa Cup of Nations (AFCON) 2021. This is after the insurance company signed a sponsorship agreement with the Confederation of African Football (CAF). AFCON 2021 games have already begun and will continue until 6th February, 2022 with Cameroon as the host nation.

Speaking at a press conference to announce the sponsorship, Eric Mboma, Chief Representative Officer of Prudential Northern Africa Region said the sponsorship underscores the company’s commitment to Africa. “As we grow our business in Africa, we also want to support the passion and talent of its people. Africans share a common love for football and we are honored to be part of a tournament that unites the continent and brings together the brightest talents of African football,” he stated.

On his part, Confederation of African Football (CAF) General Secretary Mr. Véron Mosengo-Omba said, “We are excited and pleased to have on board Prudential as a partner. We share a common purpose in our commitment to developing local talent as well as driving prosperity for the people of Africa. Through sports, Prudential wants to encourage people to stay active and lead more healthy lifestyles. As a life insurer, we believe that health and wellness are important for people to live fulfilling lives.”

Prudential has life insurance operations in eight countries across Africa. These are Kenya, Cameroon, Cote d’Ivoire, Ghana, Togo, Uganda, Zambia and Nigeria. The company currently serves more than 1.7 million customers through a distribution network of more than 13,000 agents and 600 branches.