DHL has introduced its DHL Africa eShop in 14 more countries across the continent. The app which was first launched in April this year has since seen its user base rise after the initial launch in 20 countries including Kenya. The expansion into 14 more countries will see the app being available in 34 countries across Africa. These countries are Angola, Benin, Burkina Faso, Burundi, Chad, Ethiopia, Guinea, Lesotho, Liberia, Mali, Namibia, Niger, Sudan, and Togo.
The eShop app offers African consumers access to international retailers on an easy-to-use platform, with great convenience and speed. It also enables many global brands to connect with a captive African market. It enables African customers to shop directly from over 200 US- and UK-based online retailers, with purchases delivered to their door, by DHL Express. This solution was developed in partnership with Link Commerce – a division of Mall for Africa.
Hennie Heymans, CEO of DHL Express Sub Saharan Africa, had this to say, “DHL adopted a phased approach for the rollout of the platform on the continent, with the initial launch implemented in 11 countries to test the market’s reaction. Within the first seven weeks, the response from the consumer market was so impressive, that the second phase was initiated – which added 9 more countries to the list. Now we are once again able to build on that momentum, with the biggest single rollout phase so far.”