Evans Mutai has been announced as the first grand prize winner in the Win a Trip to Cairo Guinness consumer promotion campaign.
Evans Mutai, an m-pesa owner in Kericho was awarded at an event hosted at Visa Palace Club in Nairobi. Evans won a trip to Cairo, Egypt with two of their friends. In addition to the trip, he won a cash prize of Ksh. 1 Million.
“It was sheer luck after a long day at work. I headed to my favorite club and purchased a 500ML bottle of Guinness. Luckily, I was aware of the promotion after seeing the campaigns advertisements on television, so I went ahead and sent the number under the crown to 29759. After a few weeks, I received a call from Kenya Breweries Limited (KBL) informing me that I’m the first grand prize winner of Kshs 1 million plus the trip to Cairo with two of my friends,” Said Evans.
Speaking during the handover event, Kenya Breweries Limited Marketing Manager – Guinness, Ms. Nduku Wamakau said; “Guinness seeks to always engage with our loyal consumers and reward them fully as they celebrate their passion for football together with their friends.”
The campaign, dubbed Be a Fan Made of More: Win a Trip to Cairo with Two Friends was launched in April 2019 and plans to reward four Kenyans with a chance to win a trip to Cairo, Egypt with two of their friends. In addition to the trip, the four grand prize winners will also be rewarded with a cash prize of Ksh. 1 Million each.
Three grand prize winners are remaining to be awarded in the promotion. The promotion, was launched on 8th April 2019 and will be running for 12 weeks till 30th June 2019. Over 87,000 Kenyan consumers will be rewarded with over Kshs. 40 million worth of cash and prizes during the period of the campaign.
Consumers can take part in the promotion by purchasing a 500ML bottle of Guinness and sending the code under the crown to 29759. They can also participate by purchasing Guinness six-pack cans and scratching the panel to reveal a code which they will send to 29759.
Guinness is a media broadcast sponsor of the English Premier League and during the promotional period it will reward customers watching the games. There will be Guinness referees in various outlets across the country who will spot Guinness drinkers watching the EPL games in bars. The customers will then be tasked with choosing either Fan, Superfan or Match Engagement for a chance to win. The Super Fan Card will enter a customer into the in-bar draw to win cash prizes (Ksh. 1,000, 2,000, 5,000 or 10,000). The Fan Card will win you instant merchandize. The Match Engagement card will give the recipient the opportunity to predict winning teams in order to win exclusive Guinness merchandise.
Guinness was first brewed by Arthur Guinness in Dublin in 1759. It has been available in Kenya for almost 50 years. The variant available in Kenya is Guinness Foreign Extra Stout and comes in a 300ml and 500ml dark coloured bottle. It is distributed in Kenya by East African Breweries Limited (EABL).