On demand eCommerce and delivery platform, GoBEBA, has launched in Kenya to allow customers to buy from Kenyan shops and then have them delivered via the service.

The new service will allow Kenyans to shop through the platform from any shop and then have them delivered to them. GoBEBA will also help distribute goods to small retailers in small urban centers across the country.

Speaking during the launch of the new platform, Mr. Peter Ndiang’ui, GoBEBA’s Founder noted that Africa’s growing young population and burgeoning middle class presents a huge opportunity for e-commerce and logistics companies but to gain widespread consumer adoption, the approach needs to be localized better than the current global players in the market.

“With GoBEBA’s entry into the Kenyan market, we seek to address this challenge through technology by helping consumers discover and access goods from local retailers and Juakali artisans in a highly convenient way. Furthermore, GoBEBA will enable small retailers and businesses to distribute goods in urban and peri-urban centres across the country, ” said Mr. Ndiang’ui.

Users will need to send a list of items they would like to purchase, either through their website, by calling 0710440403 or by sending an SMS directly through the platform. The staff, called GoBEBA Pros, will then find and shop the items on behalf of the customer and then deliver to the customer.

GoBEBA was founded by Lesley Mbogo and Peter Ndiang’ui. Ms. Mbogo is the former Product Head at Amazon and Ndiang’ui is the former OLX Country Manager and Head of Sub-Saharan Africa expansion. The Kenyan plans to expand to other African countries such as Nigeria, Egypt, South Africa, Ethiopia, Ghana and Ivory Coast over the next five years.