Chukua Selfie has entered into partnership with the Kenya Rugby Union (KRU) as a Shirt sponsor for the Kenya Sevens team in the two legs of the World Rugby Sevens Series 2018/19 season. Chukua Selfie is a campaign encouraging 18-24 year old men to know their HIV status through self-testing.

The Ksh. 14 million deal will see Chukua Selfie sponsor the Hong Kong/Singapore and London/Paris legs. This partnership will see the Shujaa front of shirt branded with the Chukua Selfie.

Chukua Selfie Brand representative Eric Achola said: “We chose rugby because it is widely followed by our target audience, we want to remind all the young men that even as they have fun they need to do so responsibly.”

“This sponsorship is timely, and it will enable us meet priority needs for Shujaa as they take on the world this season. We are also aware of the importance of promoting self-testing for both our players and fans. This is why we gladly accepted this partnership,” said Oduor Gangla, the newly elected KRU Chairman.

The National Aids Control Council has raised concerns over the increasing number of young people and children in Kenya who are HIV positive. Reports indicate that there are about 300,000 young people aged below 24 years are living with HIV/Aids in Kenya and about 184, 000 are those aged between 10-24 years and another 100,000 are children below 14 years.

The Chukua Selfie campaign is targeting young men between the ages of 18 and 24 to urge them to know their HIV status using the self-testing kits. The responsible, safe sex campaign also advocates for the use of condoms and being faithful to one partner. The campaign was launched last year with the help of the Elton John Foundation was to achieve an AIDS-free society.