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Samsung kicked off IFA 2014 with an expanded lineup of Curved TV and audio products. The company showcased 17 curved TVs in FHD, UHD and LED ranging in size from 48” to 105”; its revolutionary 105” Bendable UHD TV, and a new Curved Soundbar, setting the pace as the undisputed leader of the curved market trend.

Samsung is also introducing Europe to its revolutionary Bendable UHD TV, the world’s first and largest bendable television. It has a UHD display and a 21:9 aspect ratio and seamlessly goes from flat to curved, allowing users to decide how they want to watch TV – on a flat or curved panel – for an optimized viewing experience.

This newest creation from Samsung features a Timeless Gallery design and a curvature of 4200R when curved. It also offers UHD Dimming and UHD Upscaling for more detailed picture optimization, reduction of light diffusion and enhanced contrast for incredible picture quality.

Samsung also announced the HW-H7500, the World’s First TV-matching Curved Soundbar that pairs with Samsung’s Curved TVs. Its curved design offers an 8.1 sound system with powerful surround sounds on each end.

The newest Wireless Audio Multiroom, the M3 was also unveiled to the public. It offers two-way speaker functionality and simple control from your smart device to easily bring all your scattered music sources together into one system.

In addition, Samsung announced a partnership with Spotify that gives users Spotify Connect the ability to have their music follow them throughout the home. And it also allows to play more than two Samsung Wireless Audio Multiroom at once – for the first time for Spotify Connect.