Coca-Cola has launched a new national consumer promotion dubbed Kachingching na Coke, that will offer various prizes to customers. The promotion will see over two million winners win Ksh. 163 million in prizes.
Kachingching na Coke is a 13-week campaign which kicked off on May 20th, 2024.
“At Coca-Cola, we have consistently strived to create magical experiences for our consumers,” said Monique Katana, Coca-Cola Kenya Frontline Marketing Director. “From the FIFA World Cup Trophy Tour, Coke Studio™ or Christmas, we have brought joy and happiness closer to Kenyans through our brands. This year, again we are bringing the Coca-Cola magic by rewarding over 2 million Kenyans with a record-breaking Ksh. 163 million in prizes.”
The Kachingching na Coke promotion offers instant daily cash prizes ranging from Ksh. 50 to Ksh. 10,000 delivered straight to your mobile money wallet. The promotion will also have 13 winners of Ksh. 1 million.
To participate, simply purchase any Coca-Cola beverage in a 200ml, 300ml, or 500ml returnable glass bottle. Look under the crown for a unique code, then SMS the code for free to 40111 and stand a chance to win. The participating promotion packs include the various brands, including Coca-Cola, Fanta, Sprite, Krest, Stoney, and Schweppes.
“For 138 years, Coca-Cola has lived by one purpose, to refresh the world and make a difference. In Kenya, we have shared this purpose with our consumers for over 75 years,” said Isabelle Kariuki-Rostom, Senior Marketing Director, Coca-Cola East, and Central Africa Franchise. “This campaign is our way of showing that we are here to support and uplift the Kenyan people. Whether it is taking a refreshing break during a busy day or catching up with friends over a cold Coca-Cola, our beverages are moments of refreshment, connection, and with this campaign the joy of being a winner.” she concluded.