Human Mobile Devices (HMD) has announced the global launch of its highly acclaimed Phonecore Collection, in collaboration with HMD and fashion designer Sinead Gorey. The newly launched fashion line is part of HMD’s latest smartphone campaign for Pulse Pro.
The designs are inspired by the HMD Pulse Pro, a smartphone that combines advanced technology with a distinctive normcore aesthetic. Lars Silberbauer, HMD’s Chief Marketing Officer, highlights that the Pulse Pro is both a tech marvel and a fashion statement, offering luxury and innovation at an accessible price.
Speaking at the launch, HMD’s Chief Marketing Officer Lars Silberbauer said, “The HMD Pulse Pro is more than just a state-of-the-art smartphone, it’s a fashion statement. We’re thrilled to see it inspire Sinead Gorey’s innovative designs.”
On his part, Sinead Gorey, fashion designer had this to say, “Our Phonecore collection blends tech and fashion, showcasing futuristic, art-deco inspired designs. This collaboration highlights the seamless fusion of technology and wearable fashion.”
The Phonecore collection features
- Phonecore Screen Shades: Wild oversized sunglasses with vertical frames shaped like smartphones. Rocking two phone silhouettes over your eyes is a total vibe!
- Phonecore Mobile Backpack: A 3D-printed mini backpack just for your phone. This semi-transparent bag lets your HMD Pulse Pro sit upright for easy hands-free selfies on the go.
- Phonecore Belt: A stylish, modern belt with a special pouch for your phone. The ultimate accessory to elevate any outfit!