Kenya Breweries Limited (KBL), through mainstream spirits brand Chrome, has announced their newest partnership with one of the artists representing the Gengetone sound, Fathermoh as it continues with its Street Filosofia campaign.

The campaign is a celebration of urban Kenyan culture and a clarion call to each Kenyan to be proud of the foundation that their unique backgrounds established in making them the people they are today.

The Kenyan hitmaker has tracks that include Marafiki and Kaskie Vibaya alongside Ssaru. He joins a group of A-list artists currently working with the Chrome brand that include Bensoul and Nviiri the Storyteller.

Speaking on the partnership, Chrome Trademark Brand Manager, Lilian Mbugua channeled her excitement on the artist joining the brand’s growing troupe of Kenyan artists and personalities that share the Filosofia of the brand as it continues to do its part to grow itself alongside the finest Kenyan talents:

“We announced our partnership with Fathermoh during the Thika Town edition of Sherehe Mtaani, which was a night of non-stop entertainment, with a lineup that featured some of the hottest names in the Kenyan music scene – Ndovu Kuu, Ssaru, Breeder LW and Nviiri. It was an electrifying atmosphere filled with good vibes and great music. Chrome’s partnership with Fathermoh is set to bring a new level of excitement to the Chrome brand universe. It is also a statement of our commitment to staying ahead of the curve and embracing emerging trends in Kenyan culture. With each Sherehe Mtaani event, we continue to solidify our position as a leader in the mainstream spirits market. The brand’s dedication to creating unique experiences for its customers is sure to keep them alive to developments in the brand’s story.”

On his part, the artist Fathermoh said: “I’m excited for this collaboration with a brand that values artistry and giving support to the Kenyan musicians and the culture that drives our art’s subject matter. It is a great fit and I believe this partnership will only help the industry grow further giving young musicians, producers, sound engineers the right spotlight to showcase their talent and progress the industry.”

The announcement comes in the wake of the recently concluded TuskerFest month-long party circuit that saw Kenyans entertained by the popular rap trio Wakadinali who toured five cities in the month of April.