Kenya Breweries Limited’s (KBL) Gilbey’s Gin has partnered with the Laugh Industry – Kenya’s biggest comedy event, for the fourth edition of the Laugh Festival.

The night of African comedy “Laugh Festival” hosted by The King of comedy Daniel ‘Churchill’ Ndambuki took place on 10th December 2022 at the KICC.

The festival featured the very best of Kenyan comedians and their international counterparts including Loyiso Gola from South Africa, Q Dube from Zimbabwe, Daliso Chaponda from Malawi, Salvado from Uganda, Oga Bachelor from Nigeria, Celeste Ntuli from South Africa. Kenya’s comedy fraternity was represented by MC Jessy, MCA Tricky, Arnold Saviour, Pasha Mitch and Jack.

Speaking during the press conference, EABL Brand Manager Spirits, Mercy Mururu noted that Gilbey’s consumers are fun, and authentic and are always up for plans to connect with their friends by sharing laughter, memes and good times.

The partnership with Laugh Festival is in line with KBL’s commitment to supporting and growing the creative sector in Kenya.

The Laugh Festival is a premier comedy and entertainment event that brings together Africa’s top-performing comedians on a grand stage annually. This year’s edition brings back momentum to the series following the Covid-19 pandemic with the last event successfully held in 2019. The Festival will bring discovery and celebration of the gem that lies within Kenya’s comedy scene and Africa at large.