Mabati Rolling Mills (MRM), a member of the Safal Group, has partnered with the Kenya Wildlife Services (KWS) to execute the Magical Kenya Tembo Naming Festival at Ol Tukai Lodge in Amboseli National Park. The Park is home to about 3,000 elephants out of Kenya’s total population of more than 34,000.

The Magical Kenya Tembo naming festival is a KWS initiative aimed at championing elephant conservation efforts in Kenya. The goal of the festival is to secure a future for elephants and their habitats in peaceful co-existence with humans while providing benefits for prosperity. The Festival hopes to bring attention to the conservation of elephants and the Kenya tourism offering.

Through continuous support and the most recent donation of Ksh. 500,000 to the KWS through the CS Ministry of Tourism and Wildlife Najib Balala, MRM adopted an elephant cub and named it Safal, meaning successful. It is hoped that the conservation of elephants will continue being successful for the sake of future generations.

Speaking during the naming festival, Manish Mehra, the MRM Business Head called upon conservationists, corporates, government bodies and individuals to actively take part in conservation efforts.

This partnership follows the recent photography competition launch by Safal Group. This year’s competition, dubbed the Safal Eye, will be focusing on African Landscapes.

The Safal Eye in the Wild Competition commenced in September, and will run to the end of October 2021. With over Ksh. 600,000 in cash prizes and gifts to be won, professionals and amateur photographers residing in Africa are encouraged to participate.

“Conservation remains at our heart as an organization and it is an absolute honor to adopt and name one of the baby elephants here today as we champion elephant conservation. We will continue to support efforts around conservation of the wildlife and the environment at large. Our communities are our homes and the longer we conserve them, the longer we have a place to call home,” said Mr. Mehra during the naming festival at the Ol Tukai Lodge in Amboseli National Park.