Audiomack, a music streaming platform, has teamed up with Ziiki Media to continue investing in and amplifying African music. The partnership will see Audiomack grow the craft of artistes across Kenya, Tanzania, Uganda, and South Africa through a couple of marketing campaigns. This partnership will kick off in July 2021.

Through this partnership, Audiomack will have access to artistes under Ziiki Media’s platform while offering them an opportunity to reach their music to millions of fans through Out-Of-Home advertising. This includes billboards, posters, bus branding and live event activations for their music projects.

Speaking about the initiative, Charlotte Bwana, Head of Business Development and Media Partnerships for Audiomack Africa said, “At Audiomack, we constantly work to identify challenges that exist in the music industry and pull our resources to overcome these challenges. We recognize the need for artistes to reach existing and potential fans within their region and beyond through impactful marketing tactics, making this initiative a good step in the right direction. With this partnership, we aim to support the growth of the African music industry and we look forward to spearheading similar initiatives that propel the region’s music ecosystem.”

Also commenting on the partnership, Arun Nagar, CEO of Ziiki Media said, “Ziiki Media is home to prominent artistes across sub-Saharan Africa and we are excited to combine efforts with Audiomack to help provide exposure and support to these talents. We believe that Ziiki Media and Audiomack’s shared value in spotlighting and elevating local talent will drive positive tangible change to the region’s music industry.”