OdiBets has partnered with internet sensation, Charles Odongo alias The Ugali Man as its Brand Ambassador. The Rongai based gym instructor has received a brand new seven-seater Voxy van and a cash boost to support his sporting career and fitness business. He will also receive a fully kitted gym bringing the total value of the partnership to over Ksh. 5 million.

The partnership comes as part of Odi Mtaani, a grassroot talent development initiative by OdiBets.

“OdiBets believes that more funding is needed towards development of talent at the for sports grassroot level. OdiBets will continue to support unique talents such as Charles Odongo, who is committed to his fitness career in a passionate way. We believe there are thousands of hidden and promising talents in the country which can be nurtured. Kenyans can be assured of our commitment on initiatives that provide access and opportunities for all,” said Dedan Mungai, General Manager OdiBets.

OdiBets has invested over Ksh. 500 million in Kenya. The funds have been continuously used in boosting sports development in the country through their kitting program, county sports sponsorships and grassroots soccer competitions. The betting company has also supported the National soccer team, Harambee Stars, and Kenya’s 100m sprinter, Ferdinand Omanyala.

“We are at a stage where we believe that Odi Mtaani initiative can be more meaningful to Kenyans by expanding the program to capture other talents beyond mainstream sporting activities such as soccer, athletics and more. We hope that our partnership with Odongo, The Ugali Man will inspire more Kenyans to showcase their unique talents and be bold enough to just try. The digital space, for example, is giving talents a platform to flourish. We believe these spaces are ideal for talent development,” added Mr. Mungai.

Mr. Mungai reiterated OdiBets commitment to leverage on talent in the grassroot via Odi Mtaani as a platform for local and community-driven sports development and recreation.