Petal Search, a search engine pre-installed on new Huawei smartphones running on EMUI 10.1, has announced a partnership with Jumia, an e-commerce platform in Africa. The partnership will enable customers searching for products on the Petal Search shopping channel to conveniently click through to the Jumia product page and buy instantly.
Consumers in Kenya, Egypt, Morocco, Tunisia, Algeria and Nigeria will now be able to view product descriptions and reviews on Petal Search’s shopping channel.
Additionally, the partnership gives the e-commerce platform access to millions of Petal Search users and enables them to directly click through the online marketplace. The shopping channel supports both Huawei and non-Huawei device users, allowing consumers to shop on Jumia conveniently. Jumia is set to conclude the process of fully integrating the application with Huawei Mobile Services, allowing millions of customers across Africa to download the application from Huawei AppGallery easily and conveniently through a couple of taps.
The partnership also welcomes JumiaPay to Huawei AppGallery. The financial services platform allows users to top-up airtime, pay utility bills, redeem coupons, and conveniently pay for a plethora of lifestyle offerings.
“We are pleased to partner with Huawei and provide users with access to Jumia’s unique online shopping experience for quality products at the best prices. This partnership confirms our passion and combined efforts to provide innovative shopping solutions that make life easier for consumers. Through our marketplace, consumers instantly browse over 40 million products and will enjoy fast delivery in the countries where we operate. Huawei AppGallery users can also have the opportunity to pay and redeem conveniently through JumiaPay,” said Jeremy Hodara, co-founder and co-CEO of Jumia.
With over eight million monthly users, including consumers across the Middle East and Africa, Petal Search provides users with a richer and more comprehensive search experience. The platform also works with entities that want their products seen and accessed, acting as a catalyst for developers and partners looking to build and expand their business ecosystem.
Adam Xiao, Managing Director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group, said, “Our partnership with Africa’s leading e-commerce platform Jumia is a testament to our continuous efforts in positioning Huawei Mobile Services as a leader in technology innovation, with a view to making lives easier.”