Jambojet, has partnered with the Kenya Tourism Board to promote domestic tourism in the country. The partnership involves branding one of Jambojet’s De Havilland Dash 8-400 aircraft for a period of one year.
“Last year we launched the Now Travel Ready campaign to encourage domestic tourism as part of COVID-19 recovery. This partnership with KTB will further drive this conversation in a bid to revive the sector,” said Karanja Ndegwa, Ag. Managing Director, Jambojet.
Jambojet, in its effort to maximize revenue generation, offers various advertising options including the Jambojet website, boarding passes and tray tables. In-flight announcements, in-flight sampling, e-newsletter, headrest covers and flight itinerary branding are options for advertisers targeting passengers.
The partnership is also part of Jambojet’s recovery strategy where it is looking to diversify its revenue generation through advertising placements.
Domestic tourism accounts for over 70% of the travel and tourism sector in major economies globally. In Kenya, domestic tourists’ bed night occupancy accounted for more than 50% of the total bed occupancy from 2015-2018.
KTB CEO Dr. Betty Radier lauded the local carrier for having contributed to the growth of tourism by enabling accessibility to tourism destinations in the country. She added that the partnership was among the many ventures the Board has explored with a view to growing the destination tourism offerings.
According to Oxford Economics and global Travel report (2020-2021), domestic and regional travel will dominate the tourism industry in 2021, compared to international tourism. Many destinations are expected to maintain their international travel restrictions for a large part of the year. Affordability and safety concerns are expected to encourage domestic travel.
Jambojet recently launched direct flights from Mombasa to Eldoret and Kisumu, as well as charter services in line with its strategic growth plan.