African musicians stand a chance to win Ksh. 10 million ($100,000) in the Old Mutual’s Amazing voices reality pan-African singing competition. The initiative is a pan-African singing competition that will be aired on DStv and GOtv.
The singing competition will premier on 12 January 2020 and will feature musicians from Ghana, Kenya, South Africa and Zimbabwe. Competitors will be drawn from nine African cities i.e. Accra, Kumasi, Mombasa, Nairobi, Bulawayo, Harare, Cape Town, Durban and Johannesburg.
The singing competition will run for 13 weeks until 5 April 2020 with auditions in Mombasa and Nairobi taking place this week. The show will seek to unearth unsigned talent across three genres which are; gospel, pop and rhythm and blues (R&B.
The show will see music industry professionals from each of the four countries selecting three groups from each genre after mass auditions to steer them through the elimination round before the winning group is chosen. Kenyan Musician Sanaipei Tande and one of Kenya’s leading jazz vocalist Kavutha Mwanzia-Asiyo have been named the Kenyan selectors during the auditions.
Old Mutual Amazing Voices will kick-off with mass auditions before the competition’s mentors select three groups of singers to advance to the home ground battle, which will be the elimination stage. After the elimination phase, three groups will advance to the grand stage where they will sing it out to win the main prize.
“UAP Old Mutual is excited to be the title sponsor for a show we believe will bring Africa together in a unique and uplifting way. We believe that music is a universal language which is why it forms the basis of our businesses strategic sponsorship focus. Now, more than ever, we believe that the continent is ready for the unifying experience and amplification of talent we know Amazing Voices is going to deliver,” says Carol Kipsanai, Group Head of Marketing and Communications at UAP Old Mutual.
The show will be broadcast on Mzansi Magic, Mzansi Wethu, Africa Magic, Maisha Magic East and Zambezi Magic at 18:00 Kenyan time and 17:00 South African time.
The Kenya auditions will take place in Nairobi and Mombasa as follows;