Jumia Kenya has announced the launch of Jumia Prime, a subscription package that allows customers pay a standard delivery fee. The service which is modeled like the Amazon Prime service was first launched in Nigeria this year.

The subscription will be available for one, three or six months fee and will enable customers to receive guaranteed unlimited deliveries on all orders placed on the Jumia Food app or website. Jumia Prime will cost Ksh. 500 for a month, Ksh. 600 for 3 months and Ksh. 900 for 6 months.

Outside of the subscription service, Jumia customers pay a delivery fee each time they buy something. This service works best for repeat customers.

Managing Director East Africa On-Demand Services, Shreenal Ruparelia says the service is not only limited to food but also on alcohol, groceries, shopping or pharmacy needs. Ms. Ruparelia noted the introduction of Jumia Prime is part of the company’s objective to develop innovative ways to help customers order online without having to pay additional delivery services.

“This is also our way to expand and innovate into new areas where we continue to educate customers on the benefits of ordering online as well as building an offering that serves the local market needs. No one enjoys paying delivery fees but we believe that through Jumia Prime, we can provide a genuinely unique value proposition to our customers. We have in the last quarter expanded to key areas such as Ruaka, Mountain View, Kitengela, and Kiambu Road and continue to look for new ways become more relevant to our Kenyan consumers”.

Jumia Prime is currently available in Kenya, Nigeria, Uganda, Rwanda and Ghana.