Carrefour to start selling groceries and household goods on Jumia

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Carrefour will begin selling groceries and household goods on Jumia Kenya in a partnership with the online shopping platform.

Other supermarkets in Kenya have chosen to sell their products online through their own online platforms but with little success. Supermarkets that have chosen this model include Tuskys, Naivas and

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Jumia allows retailers to sell products on its website and they handle payment and delivery. Kenyan retailers and manufacturers use the platform to sell their products with electronics being the most available. Brands such as Dettol, Pampers, SONY, Samsung, and Huawei are available on the platform.

Jumia has in recent months faced increased complaints from customers over delivery delays and sale of fake products.

Carrefour is operated by Majid Al Futtaim which owns and operates 23 shopping malls, 13 hotels and four mixed-use communities, in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 250 outlets in 15 countries.

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