Guinness has launched a new promotion for its customers where they will stand a chance to win Ksh. 50 million worth of prizes and to meet former football player Rio Ferdinand when he visits Kenya.

Prizes include Ksh. 1 million plus will get the chance to meet Rio Ferdinand, other cash prizes and Guinness merchandize. There will also be Guinness activations in selected bars where if spotted drinking a Guinness you will have a chance of winning a Ksh. 1 million case prize.

To participate, customers should SMS the code under the crown of Guinness bottles to 22110.