Isuzu East Africa (Isuzu EA) has launched the mu-X SUV in Kenya. The car will retail at Ksh. 6.6 Million.

The car is a 4×4 and can seat seven. It comes with 5-speed automatic transmission, 4- Cylinder Diesel Engine with Turbo Intercooler, Electronic Stability Control (ESC), Traction Control System (TCS), Anti-lock Brake System (ABS) with Electric Brake force Distribution (EBD), and 18″ tyres with alloy rims.

According to the Isuzu EA Managing Director, Rita Kavashe, the target market for the mu-X will be the urban lifestyle segment which has apparently experienced growth in the last few years.

Isuzu East Africa is the leading motor vehicle assembler in East Africa, selling a wide range of Isuzu vehicles. The company has sold 80,000 units since the first Isuzu vehicle rolled out of its Nairobi assembly plant in 1977. It changed its name in 2017 to Isuzu East Africa Limited from General Motors East Africa (GMEA) after Isuzu Motors Limited acquired General Motors 57.7 per cent shareholding in GMEA.