We reported recently that EABL is in the process of launching a new alcoholic cider drink, Tusker Cider. Well the alcoholic manufacturer has launched the cider in Kenya and will retail at Ksh. 140.
EABL is targeting the youth and women with this product and is banking on the expanding cider and alcohol market in Kenya. Tusker Cider is made from crushed apple.
Tusker Cider will compete with Savanna, Redds and Snapp in its market segment.