Safaricom once again dipped its toes in the entertainment sector by launching a youth Orchestra dubbed the Safaricom Youth Orchestra.
Comprising of 63 members ages 10 to 18 years, the Orchestra brings together children from different social and economic backgrounds with a common denominator being their exceptional talent in music.
The children were selected after a series of auditions held at the Strathmore University in March 2014 where over 150 children auditioned.
â€œOur vision is to have a youth orchestra that is world class. It is our hope that the 63 children you see here today will be able to enhance their talent even furtherâ€ said Safaricom CEO, Bob Collymore during the launch.
The children will all have the same opportunities; in addition to the best resources such as celebrated Music Directors and Tutors, they also will go through 3 ten week terms that will ensure they are able to take their skills and abilities to the next level.
In addition to 2 major concerts this year, the Orchestra will perform in the Michael Joseph Centre as well as at Safaricom events.