Kenya Airways (KQ) has announced a few strategic appointments in a bid to enhance operational efficiency and strive sustainable growth. Hellen Mwariri Mathuka, previously KQ’s Chief Finance Officer, has been named the new Chief Strategy and Innovation Officer, effective September 1.
The strategic appointments and managerial changes come at a time when the company reported a half-year profit for the first time in a decade. KQ reported a 102% rise in net profit to Ksh. 513 Million for the half year June 2024, this is as compared to the Ksh. 21 Billion loss posted in a similar period last year.
Hellen, who joined the airline in 2009, has served in various roles in audit, revenue management, and finance. In her new position, she will oversee the organization’s strategic direction even as it continues to embark on its strategic turnaround plan Project Kifaru 2.0. strategy, innovation and sustainability, corporate communication, network planning, pricing and revenue management, and government affairs.
To ensure business continuity, Mary Mwenga has been appointed Acting Chief Finance Officer. Mary brings over 20 years of experience in finance and previously served as Head of Business Performance and Reporting.
Following the appointments, KQ Group MD and CEO, Allan Kilavuka stated, “By optimizing our internal structures and focusing on strategic areas, Kenya Airways is now better equipped to respond to growing market demands, embrace new opportunities, and sustain our trajectory of growth.”
Kilavuka added that the airline’s renewed focus on financial restructuring, cost discipline, and operational efficiency provides a solid foundation for sustainable growth and continued success in the competitive aviation industry.