The Office of The African Union Chairperson’s Youth Envoy and Google have announced the launch of the #DiscoverMyAfrica Shorts Challenge. The month-long initiative is set to celebrate the rich diversity, heritage, and vibrant spirit of the African continent.

YouTube creators have been invited to share short videos throughout May, capturing their perspectives and using the hashtag #DiscoverMyAfrica. Creators can showcase various facets of African life, from music and art to food, fashion, and local landmarks.

Aspiring filmmakers and content creators can also take advantage of specialized workshops designed to sharpen their skills and expand their reach. A dedicated Nollywood workshop in Nigeria, and broader #DiscoverMyAfrica workshops for content creators will offer valuable insights and resources to creators at all levels.

To further celebrate Africa’s vibrant music scene, YouTube is turning up the energy with YouTube Music Nights in Nigeria and South Africa, showcasing the infectious rhythms of Afrobeats and Amapiano. Two playlists, Africa’s Next Wave and Africa Superstars, will highlight both emerging talent and iconic voices that have made the continent a global music powerhouse.

Speaking at the partnership announcement event, Chido Mpemba, African Union Chairperson’s Youth Envoy noted, “#DiscoverMyAfrica empowers African youth to share their stories and rich cultural heritage globally. Partnering with Google fosters creative expression and dialogue on content responsibility, digital preservation, and AI’s impact on Africa’s creative industries. This aligns with our vision for a digitally-enabled Africa harnessing cultural wealth for economic growth and social progress.”

On his part, Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube said, “We are committed to supporting the diverse voices and talents that make up Africa’s creative landscape. These initiatives provide valuable resources and platforms for African filmmakers, musicians, and content creators to share their stories and connect with global audiences.”