President Hon. Uhuru Kenyatta has launched the first fully locally assembled Proton Saga salon car at Associated Vehicle Assemblers (AVA), a subsidiary of Simba Corporation Limited (Simba Corp).

Simba Corp began as one of Kenya’s most successful commercial organizations with a rich heritage in motor vehicle sales and service. Simba has steadily spread its reach to the major cities and towns in Kenya including Nairobi, Mombasa, Kisumu, Kisii, Narok, Nakuru, Nanyuki, Nyeri, Kericho and Eldoret. It is headquartered in Nairobi and has diversified division in motor sales and service, hospitality, investment and financial services.

Speaking at the launch event at AVA in Miritini, Mombasa, Simba Corp Chairman, Adil Popat said, “We are extremely pleased to unveil the long-awaited locally assembled Proton Saga saloon car into the Kenyan market. This vehicle was assembled at AVA which is also a fully locally owned motor vehicle assembler. The Proton Saga is competitively priced and will retail for around $10,000 + VAT. It comes with enhanced safety features, superb stability and braking performance and supreme style.”

In his remarks, the President lauded Simba Corporation for this new move saying that it contributes to the Big Four Agenda which aims to stimulate economic growth by creating jobs for Kenya’s youth. He said this was born out a conversation with automakers last January to bring back local assembly of vehicles into the Kenyan market. Earlier in the year, the Head of State asked motor vehicle assemblers, in consultation with the National Treasury and the Ministry of Trade & Industrialization, to work out a mutually agreeable framework that will ensure the benefits accruing from the tax incentives are passed on to the consumer.

Proton joins the growing list of globally renowned automotive brands that are being assembled by AVA in Mombasa.

On his part the Mombasa Governor H.E. Ali Hassan Joho lauded AVA on this launch and its continued job creation in Mombasa county.

Proton Saga Saloon car Features

Model Number: Saga Premium 2020
Introduction Date: 2020
Warranty: 3-years/100,000km
Engine Type: 1.3L Petrol Engine
Displacement(Cc): 1332 cc
Engine Power: 94 hp
Fuel System: Direct Injection
Fuel Type: Petrol
Drive Type: Automatic, Front Wheel Drive
Gear Box: 4-Speed
Steering Type: Hydraulic Power
Steering Gear Type: Rack & Pinion
Minimum Turning Radius: 5.1 m
Tyre Size :185/55 R15
Tyre Type: Radial
Seating Capacity: 5 persons
Fuel Tank Capacity: 40 Litres
No. Of Doors: 4 Doors
Available Colors: Ruby Red , Snow White , Armour Silver , Jet Grey , Rosewood Engine