Itel Mobile Kenya has announced that it has rebranded and has also introduced new products into the Kenyan market that includes home appliances. The company has also announced their new slogan Enjoy Better Life! which is a new direction for the company that has been in the market for over 12 years.

The company plans to expand its product offering in the market to position itself as a technology company and not just a phone company. itel has today launched various new products that includes TVs, wireless earbuds, a fitness band and other accessories.

According to the company “itel pinpoints consumers’ high interest and demand on electronic products. Not only on smartphones but also TV, TWS earphones and smart band. As a brand that stays close with consumers, itel decides to launch new category of products with user-friendly, customized features at budget-friendly price, ensuring consumers can create and enjoy a better life through the convenience and enjoyment brought by itel brand and its products.”

At the brand relaunch, Itel introduced the new itel S16 phone which will retail at Ksh. 7,799. The new phone features the company’s best smartphone design yet.

Additionally, itel also launched three new TV models, one 24-inch digital TV and two smart TVs with 32- and 43-inch panels. The smallest TV goes for Ksh. 7,900 while the 32- and 43-inch smart TVs will be selling at Ksh. 11,500 and Ksh. 22, 900, respectively.

The company also has a new fitness band, and a pair of truly wireless earbuds promising 18 hours of battery life.