Coca-Cola Beverages Africa (CCBA) has announced the appointment of Xavier Selga as the new MD for Kenya, Mayotte and Comoros, effective 1 May 2019. He takes over from Daryl Wilson who has been appointed as the Managing Director for CCBA Ethiopia.

Xavier has over 15 years of experience in the Coca Cola system and has previously worked as the Managing Director for Equatorial Coca-Cola Bottling Company (ECCBC) in Ghana for two years. Before working in Ghana, Xavier was the Managing Director in Algeria preceded by a number of senior roles with ECCBC in Spain, North Africa and West Africa. In 2014, Xavier joined CCBA as the General Manager for East Africa Bottling Share Company (EABSC) in Ethiopia a position that he occupied until 2016 when he became the country Managing Director for Ethiopia.

He brings a wealth of experience spanning over 15 years in management. He has a broad range of experience in bottling operations and extensive knowledge of the soft drink beverage business on the African continent. In Ethiopia, he has transformed the market and business culture over the last five years.

Xavier had this to say about his appointment, “Kenya is a very dynamic market and I am really excited to be taking up this new challenge. I look forward to working with the team here, and to ensure our territory grows to be the best in Africa.”