Coca Cola has launched a promotion to reward its loyal customers dubbed, “Dunda Majuu na Coke Studio” whereby 8 lucky winners will get a chance to fly to Santorini, Greece for a music festival.
In the competition, over 6.8 million consumers stand a chance to win mobile phones, home theatres and exclusive Coke Studio merchandise over the 12-week promotion period. In addition, eight lucky consumers stand a chance to win a three day trip to the ‘Supa Dupa Fly’ music festival in Santorini, Greece. Supa Dupa Fly is a one of a kind annual summer music festival at the Greek Island. Due to its beautiful location and wonderful music from international Deejays, playing primarily 1990s & 2000’s Hiphop, RnB and Garage lover’s diary. The event attracts a lot of revelers and tourists alike and creating a perfect place to create lots of memories.
The line-up for the festival will feature some of the best in demand international deejays who have played at a number of A-list celebrity parties and lucrative events globally. It will also include sailing tours, watching sunsets, sunny beaches, restaurants and wine tasting, hiring a quad bike for the tour around the island among other incredible activities.
To be able to take part in the competition, consumers will be required to purchase a 300ml Coca-Cola, Fanta, Sprite, Krest or Stoney in a glass bottle with a yellow crown and check under the crown for a code or redeemable prize. For the code, they will be required to send it to 40111 while product will be redeemed instantly at the point of purchase. Winners will be contacted via a dedicated customer care number 0791087785 to be advised on their winnings and the selected Official Coca-Cola distributors to pick them from.
Coca-Cola Head of Portfolio and East Markets, Nelly Wainaina, had this to say about the competition, “We strive to consistently reach our consumers through their key passion points which in this case was through the Coke Studio Africa 2019 Show. This initiative is to award them not just for enjoying the music from the show but their continued loyalty to the portfolio.” She also added that, “Music is an art form that unites people of different cultures and backgrounds, through our promotion, our customers will get to delight in incredible music on the trip.”