Ogilvy Africa wins 11 awards at the African SABRE Awards

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Ogilvy Africa and its clients Safaricom, Coca Cola, Kenya Airways, UNICEF and Government of Ghana, Kosmos Energy Limited and Gold Fields Ghana have walked away with 11 2019 SABRE Awards for Africa.

The SABRE Awards are the world’s largest PR awards programme, recognising superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa.

Ogilvy won in five categories with Chapa Dimba na Safaricom campaign winning in the Marketing to Consumer (New Product) category, BLAZE by Safaricom taking the lead in the Marketing to Consumers (Existing Product) category and Kenya Airways topping the Consumer Products/Services category thanks to the launch of direct flight from Nairobi to New York. Ogilvy Ghana also won in the Integrated Marketing category for Ghanaians against Child Abuse (GACA) in partnership with UNICEF and Government of Ghana, as well as the Mining & Extractive Industires Category with Kosmos Energy Ltd.

The agency was also recognized and awarded certificates of excellence in Superior achievement in brand-building category for launch of direct flight from Nairobi to New York, Gold Sabre Award for PR in Eastern Africa for Chapa Dimba na Safaricom, Food and Beverage category for Coca-Cola World Cup Campaign (Ghana and Nigeria) and Integrated Marketing category for Coca-Cola Africa Cup (Kenya).

Mr. Mathieu Plassard, CEO, Ogilvy Africa, had this to say, “2018 was a remarkable year for us and our clients because the communication landscape has become very dynamic. These awards symbolize that we are moving with the times and our integrated communications approach is helping us solve our clients’ most pressing business challenges while reaching our targeted audiences through ideas that grab earned media and influence, to build brands that matter.”

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