Electronics manufacturer LG Electronics has today announced that it has renewed its sponsorship of the Kenyan Premier League (KPL) footballer of the month award for the fifth year running. The awards are in partnership with the Sports Journalists Association of Kenya (SJAK) .
LG Electronics Marketing and Corporate Communications Manager Ms. Maureen Kemunto had this to say about the sponsorship “We are proud to once again partner with SJAK as their official partners of the footballer of the month initiative. This initiative with the association together with other plans in pipeline have come a long way in helping LG build a closer connection with our consumers across Kenya. We also believe that our shared passion for the game of football drives us to shape the path of the game through the players’ morale,” said Ms. Kemunto.
In addition, LG has set aside Kshs 500,000 to support three corporate social responsibility activities undertaken by SJAK in three different counties to improve youth football skills.
The Sports Journalists Association of Kenya (SJAK) is an affiliate of the International Sports Press Association AIPS headquartered in Lausanne, Switzerland, which seeks to enhance the cooperation between sports media in defending sport and the professional interest of their members.
LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. LG comprises of five business units i.e. Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and B2B. It is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.