Kenya Cane has unveiled a new promotion for its customers dubbed “Shangilia Hustle Ya Kenya” that will see Kenyans winning various prizes.

The promotion will last 12 weeks and 20 customers will win Ksh. 100,000 worth of merchandise to support their “hustle” and another 24,000 lucky winners win instant cash prizes.

Speaking during the launch of the campaign, Kenya Breweries Limited Head of Spirits Annjoy Muhoro said, “Kenyans are known for their creativity, defying the odds by setting up their own businesses “hustles” to make ends meet. It is with this in mind that we came up with this campaign to elevate these businesses to help our consumer’s transition to the next level.”

To participate, consumers will be required to buy participating Kenya Cane bottle (Kenya Cane, Kenya Cane Coconut and Kenya Cane Citrus) of 250ml, 350ml and 750 ml. Scratch the panel on the bottle to reveal the seven-digit alphanumeric code then text the code to 21199, participants will then be required to register for the promotion where they will be eligible to participate and submit their hustle stories. The most inspirational hustle stories will be aired on radio stations across the country and listeners will get to vote for the best two hustle stories per region. If an entrant’s story catches the most attention of the listeners and inspires others, it will boost their chances of walking away with grand prize of Ksh 100,000 worth of merchandise.

This promotion is the second phase of an initiative launch last year by the spirits brand to boost upcoming businesses. The first phase was dubbed “Wakilisha Hustle Campaign” and 20 entrepreneurs from various regions across the country won Kshs. 50,000 worth of merchandize in the form of equipment and stock to boost their business. One of the most inspiring past winner was a milk vendor from Lite in Town in Kericho County, who through the reward received from Kenya Cane, currently supplies an average of 100 litres of milk a day up from 60 litres.