Kenyan music group The Kansoul have renewed their brand ambassador contract with Bluemoon Vodka for the third year running.

The Kansoul is comprised of musicians Madtraxx, Mejja and KidKora and is known for such popular jams such as Bablas, Nyongwa, and Jinyce.

While commenting on the partnership, Africa Spirits Limited (ASL) Brand Portfolio Manager Ascah Ogara, noted that, “The Kansoul are an amazing talent and it’s really an honor to work with them.”

She added that the partnership is driven by the recognition of the impact of the arts industry and personalities on brand promotion.

Since 2016, The Kansoul has been in partnership with the brand, promoting the dynamic Bluemoon Vodka range which includes Juicy Mango, Hot Ginger and Crisp Apple. In the coming year, the brand plans to leverage on the trio’s popularity and influence to help the brand penetrate further and grow in stature across East Africa.

“We have planned great activities for our fans and we look forward to a great year of partnership,” noted Madtraxx. “This time we are doing it bigger; more events and more activities all focusing on our fans and the consumers.”

The brand is produced by Kenyan alcoholic beverages manufacturer, Africa Spirits Limited (ASL). ASL was established in 2004 and its brands includes Bluemoon Vodka, Legend Brandy, Glen Rock Whisky, Furaha Vodka, Furaha Brandy, Gipsy King Gin among others.