Africa Spirits Limited Brand Portfolio Manager, Ascah Ogara
Alcoholic drinks manufacturer Africa Spirits Limited (ASL) has launched coconut flavor variant for its brand Bluemoon Vodka.
This brings the number of flavours under the brand to four. The other 3 are Hot Ginger, Crisp Apple and Juicy Mango.
“The new flavor is in response to the success we have had with the initial flavors. We are coming in to meet a growing market demand for quality locally produced vodka,” said Ascah Ogara, ASL’s Brand Portfolio Manager.
Ms. Ogara added that “the new product is as a result of extensive research and product development process that is largely built around the preferences of our consumer.”
Established in 2004, ASL offers alcoholic beverages across the consumer value chain. Besides Bluemoon Vodka, ASL’s other brands include Legend Brandy, Glen Rock Whisky, Furaha Vodka, Furaha Brandy, Gipsy King Gin among others.