29 year old IT consultatant, Elizaphan Murage Wanjohi, is the winner of the grand prize in the Win A Ride 2 consumer promotion by East African Breweries (EABL). He won a has won a brand new Subaru Impreza worth Ksh. 3.5 Million.
The promotion was launched in March and targeted consumers of spirit brands such as Smirnoff, J&B, and Black & White.
Over 680,000 people participated in the 3 month promotion and 32,598 consumers won daily, weekly and monthly prizes. The first Win A Ride promotion took place in 2016 which saw 168,599 consumers taking part.