Ahmed Rady has been appointed as the new General Manager for the Coca-Cola East Africa Franchise. The position was previously held by Peter Njonjo, who has moved to Nigeria as the Business Unit President of Coca-Cola West Africa.
Ahmed Rady was previously the Business Unit Marketing Director for Central, East & West Africa at Coca-Cola. He joined the company in 2000 as the Brand Manager for Coca-Cola Near East and before that he worked at Procter & Gamble. He holds a Bachelor of Science in mechanical engineering, from the American University in Cairo, Egypt.
Coca-Cola recently restructured some of its International operations with the creation of a unit called the Europe, Middle East and Africa (EMEA) Group which will be headed by Brian Smith as the President.
In Africa, two business units were created: South and East Africa business unit and a West Africa business unit. The East Africa Franchise is part of the South and East Africa business unit, which Kenya is in and also has Uganda, Tanzania, Ethiopia, Mozambique, Djibouti, Somalia, Somaliland and Eritrea.